When This Event Fires
- A lead responds to a campaign message
- A lead sends a new message in an existing conversation
- Any inbound message is received from a lead
Payload
Payload Fields
Use Cases
CRM Integration
Log replies in your CRM and update lead status
Notifications
Alert sales team immediately when leads respond
AI Analysis
Analyze reply sentiment and intent automatically
Auto-Response
Trigger automated follow-up workflows
Example Handler
The
reply field contains the full message content from the lead.