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This event is triggered when a lead’s status changes, whether through campaign automation or manual updates via the API.

When This Event Fires

  • Lead status is updated via the Update Lead Status API
  • Campaign automation changes lead status
  • Lead progresses through the campaign sequence

Payload

Payload Fields

Campaign Status Values

Custom Lead Status Values

Use Cases

CRM Sync

Keep your CRM in sync with lead status changes

Pipeline Tracking

Track leads through your sales pipeline

Alerting

Alert team when leads become opportunities

Automation

Trigger external workflows based on status

Example Handler

Status changes can be frequent as leads progress through campaign sequences. Consider batching or debouncing if you’re making external API calls on each status change.